MUJI | Plant Based Meat
Alternative Source of Protein
Soy Meat Series
A solution to protein supply and environmental issue
According to research, the world population is expected to grow to 10 billion by 2050, and the demand on meat will be 1.8 times of 2010, implying that protein supply will become a problem that our Earth will face. Meanwhile, an increase in meat demand also accelerates the side effects of animal husbandry such as increased consumption on grain feed and water, as well as rise in CO2 emission.
To relieve the future food supply burden and environmental issues, MUJI introduces the Soy Meat Series made with soy protein to bring a healthy alternative to meat and offer additional choices to customers with different dining needs.
Rich protein content
Soy contains as much quality protein as animal meat, but requires less water and emits less CO2 during production. It can be a substitute to traditional meat as a source of protein while being friendly to the environment.
Convenient ready-to-make food
Soy meat can be kept in room temperature without the needs of refrigeration or defrosting. It is convenient for storage and can be served with simple heating.
Substitute to traditional meat
Vegetable protein from soy has a similar mouthfeel to meat. It can be a substitution of traditional meat as a cooking ingredient in everyday meal. Free of added fragrances, artificial flavourings and colourings for a heathy diet.
